Hey there, marketing pros! Let's talk about the frustrations of analysing campaign data and how AI can be a game-changer. Any organisation tasked with this knows the barriers to delivering quality results on time. But fear not, there's a solution!

Zenith's Success with AI Data Platforms

In a recent session on Using AI and Data to Drive Business Outcomes, our customer Zenith shared some incredible insights. Ricky Chopra, Zenith’s Global Digital Business Director, highlighted how the AI data platforms have transformed their processes.

Dramatic Improvement in Campaign Analysis

Zenith saw a huge leap in efficiency. "We've gone from having 200 campaign reports delivered late, in an eight-week window, to delivering PCAs in a two-week window," Chopra shared. Talk about a turnaround!

Cutting Project Time Significantly

A brand uplift project, initially estimated to take four to six months, was completed in just four days with the help of AI platforms. Even better, Chopra's team established prompts, so future projects will be even faster. "We can just re-run that analysis on the data, and we can provide the information in 45 minutes," Chopra pointed out.

Freedom to Experiment

Imagine this: you ask, "What correlates with my sales?" AI generates a chart in seconds. You tell Akkio how you'd like it represented, and it adjusts accordingly. Need a narrative? Just type, "Give me some narrative to explain what's going on, in a bullet point format.” Boom. Your report is done.

The Bottom Line

AI platforms are revolutionising how we analyse marketing data. From slashing project times to enhancing flexibility and creativity, the benefits are clear. Ready to boost your campaign analysis with AI? The future is here!

Happy analysing!