Radio & Cheltenham Festival to Launch New App

Client

888 Sport

Media

National Radio

Objective

Raise Awareness and Increase App Downloads

Sector

Betting; Sport - Horse Racing

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Context

888 Sport launched a new app with a whole host of differentiated features. Our team at Recipe Media were asked to support on a heavy-weight, relatively short-term campaign to raise awareness and stimulate new app downloads on TalkSport.

Services and Solutions

Using a key sporting event, Cheltenham Festival, as a trigger point, our ad snappily communicated the app's features with an immediate call to action.

Results

Listen to the Ad